This towel carries swallows, incense and temple rooftops, and the words 愛拼才會贏 — “If you dare to strive, you will win.” It comes from Taiwan's temple pilgrimage culture, where people walk from temple to temple and carry blessings home. The smaller line reads 有走有保庇，越走越福氣 — “Walk on, and blessings walk with you.”
Our story
A towel mill that became a story
Shing Long began in 1979 in Huwei, Yunlin, in the heart of Taiwan's towel country. For forty-five years we have woven towels — first as a contract maker for others, then under our own name. Today our workshop covers about 8,000 square meters, with some fifty people making about ninety tons of towels a year.
In 2005 we made Taiwan's first cake towel: a towel rolled into the shape of a cake. What began as one idea became a whole language of gifts — animals, flowers, festival foods, blessings — all designed by the second generation of our family, in our own workshop.
Our factory is open to visitors as a tourist factory, where families watch towels being woven, dyed and embroidered, and fold a cake towel of their own. It has been named one of Taiwan's ten best tourist factories three times — in 2011, 2018 and 2025.
